However,as we approach this encounter of the MTN8 Final between the two mega-rivals,it also raises the question as to who stands to gain more from this classical encounter?
Sure,millions of fans across the nation wait in anticipation for this classic encounter,but the biggest gainers of this match are indeed the sponsors of this competition.
MTN were always known for their great partnership with the soccer fraternity,and games like these are set to fill up the stadium with thousands of fans.With the business side of soccer growing each day,big companies jump at the opportunity to invest in football as it generates millions of rands.So for companies like MTN,the major sponsor of this competiton,it is more spectators & ad revenue which equals more money going into their pockets
As this is the biggest fixture in the South African football calendar,it is bound to fill up the stadiums with a full-house crowd per Derby.So,at the end of the day,as we enjoy the full 90 minutes of the beautiful game,sponsors continue to cash in the big bucks on the Soweto Derby
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